Privacy Policy

Integrity Placement, an Arizona corporation doing business as Integrity Senior Placement (“we,” “us,” or “our”), helps families in the Phoenix area find assisted living, memory care, and other senior living. Our help is free to families. When a family moves into a community we referred, that community pays us a fee. This policy explains what information we collect through our website, phone calls, text messages, and email, how we use it, who we share it with, and the choices you have.

1. Information you give us

We collect what you choose to tell us:

• Contact form. Your name, email address, phone number, your message, and whether you ticked the optional box to receive text messages.
• Community inquiry forms (on our community and city pages). The community you asked about, the care you are interested in, your timeframe, budget, how care will be paid for (for example private pay, long-term care insurance, VA benefits, or ALTCS/Medicaid), any tour preferences, your name, email, phone number, and message. We also record that you were shown the Arizona referral disclosure, your acknowledgement of it, and the date and time, because Arizona law (A.R.S. 36-446.14) requires it.
• Care assessment and guide forms. Your answers, your name and email address, and, if you give them, your phone number and notes.
• Phone calls, texts, and email. What you tell us about your loved one’s needs, situation, location, timing, and budget.

Please do not send us medical records, Social Security numbers, insurance member numbers, bank details, or payment card numbers through our website, by text, or by email. We do not need them to help you. Only give us someone else’s information if you are helping them and have their permission.

2. Phone calls and our automated assistant

When we cannot answer, a call to our number may be answered by an automated assistant that uses artificial intelligence. It tells you at the start of the call that it is automated and that the call is recorded. It asks about your needs so we can call you back prepared, and it does not recommend or name communities. By staying on the line you agree to the recording. If you would rather not be recorded, hang up and email us, or ask for a callback from a person.

For those calls we keep the recording, a written transcript, a short summary, the answers you gave, and the number you called from. We use them only to follow up with you and to keep an accurate record of your request. Our phone provider carries the call, and a voice AI provider runs the assistant and processes the conversation on our behalf (see Section 6).

3. Text messages

Integrity Senior Placement sends text messages only to people who asked for them: by ticking the optional text message box on one of our forms, by texting us first, or by agreeing when asked on a call. Texting is never required to get our help. Texts are about your request, for example replies to your questions, callback times, and links to documents you asked for, and some may be sent automatically. Message frequency varies. Message and data rates may apply. Reply HELP for help, or STOP at any time to stop receiving texts. After you reply STOP we send one message confirming you are unsubscribed and no more after that, unless you sign up again. Carriers are not liable for delayed or undelivered messages. Full program terms are in our SMS Terms.

We do not sell, rent, or share your mobile phone number or your text message opt-in consent with any third party or affiliate for their marketing or promotional purposes. Text messaging opt-in data and consent are excluded from every other kind of sharing described in this policy and are never shared with third parties, except the phone and text service providers who carry our messages for us.

4. Information collected automatically

• Server and security logs. Our hosting provider processes technical information such as your IP address, browser and device type, the pages requested, and the time, to deliver the site and protect it from abuse.
• Google Analytics. We use Google Analytics to understand which pages are useful. It uses cookies and collects information such as pages viewed, approximate location, and device and browser details. We do not send your form answers, name, email, or phone number to Google Analytics. You can block it with your browser’s privacy settings or Google’s opt-out add-on at tools.google.com/dlpage/gaoptout.
• Advertising measurement. When you arrive from one of our ads on Google or Microsoft Bing, the web address carries a click identifier from the ad platform (Google’s gclid, gbraid or wbraid, or Microsoft’s msclkid) and sometimes campaign tags. We keep them in your browser’s session storage for that visit. Our server also keeps the most recent ad click in a first-party cookie (isp_click) for 90 days, so we can still tell that an ad helped if you come back later. We do not set or read that cookie if your browser sends Do Not Track or Global Privacy Control, and we delete it the next time you visit with either one turned on. If you send a form or tap our phone number, we save the click identifier with it, along with the page you landed on, the page that sent you, your IP address, and your browser type, so we can tell which ads bring real requests. We also keep our own count of ad visits (the ad’s source tag, the page, your country, and your browser type, with no name or contact details).
• Ad conversions sent to Google and Microsoft. To learn which ads help families, we tell Google Ads and Microsoft Advertising when a visit from one of their ads leads to a form, a tap on our phone number, a family we go on to help, or a move-in. Each record holds only the click identifier, the name of the step (for example “Lead” or “Moved in”), its time, and a value. It never holds your name, email address, phone number, or anything you wrote to us. Google and Microsoft match the click identifier to the ad click they already know about. We hold each record for three days after the step happens before Google or Microsoft can collect it, so that we usually know by then how a family pays. Once we know a family pays with ALTCS (Arizona Medicaid), we send nothing more about them, and we never send a value for them. A record already collected cannot be taken back. We send no record for a visit where your browser sent Do Not Track or Global Privacy Control.
• Our own record of your visit. Our website keeps its own record of how you use it, so that when you call, text, or send a form we know what you were looking for and can help you faster. Your browser keeps a random visitor number (in its local storage and a first-party cookie) that does not identify you by itself. With it we record the page you arrived on and how you got there (including the ad tags above), the pages you view, what you search for on our site and the filters you use, which communities you look at and for how long, whether you open pricing or tour options, and when you tap our phone or text links. If you send a form, we connect this record to it and include a short summary in the email we receive, and your record keeps updating if you keep browsing afterwards. The record is stored only in our own database with our hosting provider. We do not share it with anyone, sell it, or use it for advertising, and no other company’s tracking code collects it. It is not collected from search engine crawlers or other automated visitors.
• AI assistant visits. We keep a log of visits that arrive from AI assistants and search tools (the page, the referring site, the browser type, and the country), with no name or contact details, for up to one year.

Besides Google Analytics and the visitor number described above, the public site sets no cookies. Staff who sign in to our private admin area get a sign-in cookie.

5. How we use your information

• To answer you and follow up by phone, email, and, if you agreed, text.
• To understand your loved one’s needs, timing, and budget so we can suggest communities that fit.
• To arrange tours and introductions you ask for.
• To give you the Arizona referral disclosure, record your acknowledgement, and keep the records the law requires.
• To see what a family was looking for before they reached us, so we can call back prepared.
• To measure which pages and ads help families reach us.
• To run, secure, and improve our website and service.

6. Who we share information with

We share personal information only in these ways:

• Senior living communities you choose. When you want to tour or move into a community, we share the details it needs to arrange that with you. After a move-in, Arizona law requires us to give that community a copy of the referral disclosure and your acknowledgement. We do not give your information to communities you have not agreed to be introduced to.
• Service providers who work for us, only to do that work: Cloudflare (website hosting, our database, and file storage), Resend (delivering form emails to us), Google (Google Analytics and our email inbox), Twilio (our phone and text message service), ElevenLabs and the AI model provider it uses (our automated phone assistant).
• Google Ads and Microsoft Advertising, only the ad conversion records described in Section 4: a click identifier, the step, its time, and a value. Never your name, email address, phone number, or form answers.
• When the law requires it, or to protect the rights, safety, or property of our clients, the public, or our business.

7. We do not sell your information

We do not sell, rent, or trade your personal information, and we do not give it to marketing companies, data brokers, or other placement agencies. We do not upload your inquiry, phone number, or email address to advertising platforms or build advertising audiences from them. The only thing we send them is the ad conversion record described in Section 4, which holds none of those details.

8. How long we keep information

We keep information for 3 years, or longer where the law requires (up to 7 years). That covers inquiry records, referral disclosures and acknowledgements, and call recordings and transcripts. Arizona requires disclosure records for at least one year, and a referral can take longer than that to resolve. We keep our AI assistant visit log for up to one year. We keep the record of a visit (Section 4) for 13 months after the last visit, unless it is connected to a form you sent, in which case we keep it with that inquiry on the same schedule as the inquiry. After that we delete or anonymize the information, unless the law requires us to keep it longer. You can ask us to delete your information sooner (see Section 9), and we will unless we must keep it by law.

9. Your choices

• Ask what information we have about you, or ask us to correct or delete it.
• Stop our calls or emails at any time by telling us, and stop texts by replying STOP.
• End our placement services at any time by written or electronic notice, for example by replying to any email from us.
• Block or delete cookies in your browser settings. Clearing this site’s cookies and storage gives you a new visitor number and starts a fresh record.
• Turn on Do Not Track or Global Privacy Control in your browser. We honor both: we then keep no visitor number and no record of the pages you view or what you search. We only count that a form was sent or that a phone or text link was tapped, which we need to answer you. We also set no ad click cookie, delete one set on an earlier visit, and send Google Ads and Microsoft Advertising nothing about your visit.

To make any of these requests, contact us using the details in Section 12. We will answer within 30 days.

10. How we protect information

We use reputable providers, encrypted connections (HTTPS), and access limited to our own staff. No system is perfectly secure, so please use the phone for anything you would rather not put in writing.

11. Children’s privacy

Our website and services are for adults arranging care for themselves or a loved one. They are not directed to children under 18, and we do not knowingly collect information from children. If you believe a child has given us information, contact us and we will delete it.

12. How to contact us

We are a phone-first service based in the Phoenix and Scottsdale, Arizona area. The mailing address below is a mailing address only, not a public office to visit.

13. Changes to this policy

If we change this policy, we will update the “Last updated” date at the top of this page. If a change affects how we use your mobile number or text messages, we will not apply it to you without your consent.